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Market Blog

May 11, 2016

Strawberry Jubilee a Sweet Success!


Over 5,000 quarts of strawberries grown by local and regional farmers were sold to a record-breaking crowd of 8,000 festival attendees last Saturday at the Nashville Farmers' Market Strawberry Jubilee and Peak Season Celebration. Strawberry lovers arrived in droves to get a taste of Tennessee's sweetest berry, making Strawberry Jubilee 2016 the most successful to date! Strawberry farmers were sold out of berries by 1 p.m., and many of the food artisans, bakers, and meat farmers claimed it was their best day ever at the Nashville Farmers' Market. Overall, it was a day of exuberant celebration, and a true testimony of the market's success as it continues to progress as a producer-only market.

The list of merchants included eight local and regional strawberry farmers — Bloomsbury Farm, Conry Farms, Delvin Farms, Hancock Farm, Hill and Hollow Farm, Simon's Produce, Smiley's Farm, and Swafford Farms . The festival's sponsor Delvin Farms sold 600 quarts of certified organic berries by 12:30pm the day of the event, and when the second shipment arrived, the additional 200 quarts sold out in ten minutes — "Shoppers pulled flats of strawberries off the truck the minute they arrived," Hank Delvin, Jr. said.  "It was a ferocious crowd of shoppers looking for strawberries — we loved it! Thank you, Nashville Farmers' Market."

Cam Conry of Conry Farms sold all of his 200 gallons of strawberries by 12pm. "I brought twice the amount this year than I've ever brought before...Great job to everybody here — you did awesome," Conry said.  

In addition to the high attendance and huge amount of berries sold, the debut of the NFM's new Edible Kitchen sponsored by Edible Nashville was a giant success. Chef Audra Dykes and husband Nick Guidry of Slow Hand Coffee gave two outstanding strawberry shortcake demonstrations to an engaged crowd of 120+ guests. Everyone in attendance enjoyed a sample of chef Audra's cream cheese strawberry shortcake afterwards and left with red smiles, a recipe card, and a couple tips for supreme shortcake success.


And finally, the winners of the Strawberry Jubilee Strawberry Shortcake Contest were as follows — Sam Tucker of Village Bakery and Provisions for the Overall Taste category, eight-year-old Bella Brothers for her Overall Presentation that she created with her mom as a special Mother's Day treat, and Meg Guiffrida of Cherry Street Eatery taking home the Overall Winner ribbon. Our line-up of judges included Jill Melton of Edible Nashville, Nashville Farmers' Market Board member Priscilla Norman, Friends of the Nashville Farmers' Market founder Cindy Wall, Vice President at the Nashville Area Chamber of Commerce Olivia Leow, and Council Member Jim Schulman. By far, these judges had the most difficult job of the entire festival. 

The success of the Nashville Farmers' Market Strawberry Jubilee and Peak Season Celebration could not have been possible without the support of our sponsor Delvin Farms, and all the festivals attendees who came to support their local farmers and Nashville's farmers' market.  It was indeed the sweetest event of the spring season. But remember! This is just the beginning of a bountiful season at the Nashville Farmers' Market, and we hope to see you all again real soon.